Type week I

AOL I find this type interesting, because while it doesn't explicitly mimic the font that a matrix/HAL-style computer would feature, it gives that impression. It almost seems as though the computers are in control, and that the message is coming from the computers rather than from the people who are operating them. Also, in a completely different vein, it gives the feel of those old clocks and bank calendars that had the type cut into two parts, in a way. Half of each letter/number was printed on each part to facilitate flipping pages from day to day. I feel like this font gives that feel, though the "page flipping" would be from left to right (as a book reads), rather than top to bottom.


Justice The nice thing about this type is that it gives a three-dimensional feel. I find it intriguing, because instead of having the front face colored, it's got the side and bottom faces colored, and makes my eye work to see the solid shape that's created by the negative space. Alternatively, it's also possible to look at it just straight, and ignore the fact that the negative space is/can be activated to form its own shape in addition to what's printed there.






Transformations of a public space

This type is interesting becasue the treatment expresses exactly what the text itself is saying. Instead of being a solid color, it takes a "traditional" font and makes the body of each letter run so that it's a piece of art on its own. The design is in the type because it needs to be; there's nothing else (image or otherwise) that's there.

"Do what you can, with what you have, where you are." --T. Roosevelt

Type week II

Grammys For the Grammys this year, advertising was created by Chiat/Day, and the images were of selected artists (this one, though, is the grammy trophy). The text used to create the images are at least 15 songs that inspired the artist (in this case, I would figure it's grammy winning songs instead). I find these pieces interesting because of the use of different typefaces to depict different song types/feelings. Just as songs have different tones and feelings, so do different fonts.









Sky Type This project was done by a student in Germany. She walked around a city and photographed letterforms as they appeared. I like it becasue it proves that it's possible to find type everywhere, it's all around us, even when it's not printed on a piece of paper.












the sea and cake I like the font used in the design of this album cover (looks like helvetica neue) because it matches the photography used (actually taken by the lead singer around the streets of Chicago). The simplicity of the photography is mimicked by the fact that that font is used.