bonus entry

I guess this isn't necessarily all that related to type, or particularly groundbreaking typographically, but I saw it the other day and still think it's cool:


Lyricmation: The White Stripes - We're Going to be Friends (HD)

Type week IX

Final week. Here we go:

Orange Mobile the tagline says "Text messaging while driving prevents you from seeing what really matters." And the window filled up does a very good job of obscuring what's behind it. Also, the font sizes are altered a lot and do a good job of showing sort of an "internal hierarchy"; that some messages you write may be more important than others, even though they're all a distraction from what you're doing.


Elle Style Awards 2008 The font on style awards 2008 is really interesting because it's so much more cutting edge than something that Elle would use generally, in my opinion. And granted, they're always trying to be on the cutting edge of fashion (and most often, are), but their masthead is so regal and proper. I guess that makes sense, because you'd like to know that their content is coming from where it should be, in that there's history and/or knowledge of some sort to back it up. The font for style awards 2008 is so edgy, though, that it sort of expresses that the magazine has the ability to throw the rules aside and latch onto what's new and hip right now.





Live Now Tshirt I'm still not sure about this one. I find it interesting, but at the same time, the type is so abstract that it's almost not type anymore. I think it's on the cusp of being too abstract. I'm really not sure. I found it, and now I'm not sure about it... It's interesting, yes, but at the same time, the shapes that make up the letters are too separate. However, at the same time, that's part of what makes it so cool as type. I really don't know. (it came from Threadless, but I found it on Form Fiftyfive)

Type week VIII

O Not quite sure what's going on here, but it's cool. I would love to see more letters like this that formed a word/a forest.







G.U. Done by an illustrator somewhere. Again, I don't really know what's going on, but it looks cool.



















Eight Associates I guess this might be the same thing as one that I brought in earlier. If so, the other one is definitely cooler; it's made completely of eights. I guess the numeral 8 is just that easy to incorporate in with type.

Type week VII, part 2

Thomas Broomé illustration This are works by a Swedish artist where, in place of textures and/or colors present, objects are made up of words describing what they are. I like it because it does a good job at showing scale, since the size of the type changes depending on what the object is being represented.















And yes! Mosaics! Totally cool! It's nice because it's an unexpected representation of this font in tiles, which I don't think are generally associated with a font this curvy. I think this is at a fish and chip shop in Britain.

Type week VII, part 1

United Airlines (done by Mcann-Erickson in London) I got to these ads from the photographer, but the honest truth is that the photos are blah and really nothing special. The magic is in the body copy. Each of the ads in the campaign (and there are about seven or eight of them) is in the shape of a building from one city or another (or just sort of a non-descript building, which is okay as well, I guess). But I still think they're totally cool (minus the photography, which honestly, is stupid).

Type week VI

Wired Magazine This was done by a designer in LA for Wired, and I like it because I feel it communicates the essence of the magazine; just that everything is interconnected, whether we think it or not.








Obama in Our House This is a project concerning people living where ever and a cardboard cutout of President Obama. I honestly don't know too much about it, I don't think there was too much more to find out about it. But it looks cool, and the contrast between the font and the letters made from household objects is nice.




Eight This was done by a design shop in Britain called Stylo design, and oh, snap! This is totally amazing! I love it!

Type week V

More interesting characters I like this because of its commentary on the English language. While I realize there are no diacritics in the language, even set as it has been here, you can still understand exactly what's being said. It's almost as though the accents and whatnot are completely ignored (except for the eszett, which kind of throws you off, since we have nothing like it in English...)














Ford logo This was created by Paul Rand in 1966, and the gives a completely different feel to the brand than what they decided upon and use now. It's similar, yes, but there's something about it that communicates a different feeling. In a way, less grungy, and also in a way, less tough.





louder This is the identity done by Kokoro & Moi, a design agency in Helsinki. I like how it was designed in a simple font, and instead, the idea is communicated through the increasing weight of the font. The weight alone is enough to express the idea behind the logo.