Type week IX

Final week. Here we go:

Orange Mobile the tagline says "Text messaging while driving prevents you from seeing what really matters." And the window filled up does a very good job of obscuring what's behind it. Also, the font sizes are altered a lot and do a good job of showing sort of an "internal hierarchy"; that some messages you write may be more important than others, even though they're all a distraction from what you're doing.


Elle Style Awards 2008 The font on style awards 2008 is really interesting because it's so much more cutting edge than something that Elle would use generally, in my opinion. And granted, they're always trying to be on the cutting edge of fashion (and most often, are), but their masthead is so regal and proper. I guess that makes sense, because you'd like to know that their content is coming from where it should be, in that there's history and/or knowledge of some sort to back it up. The font for style awards 2008 is so edgy, though, that it sort of expresses that the magazine has the ability to throw the rules aside and latch onto what's new and hip right now.





Live Now Tshirt I'm still not sure about this one. I find it interesting, but at the same time, the type is so abstract that it's almost not type anymore. I think it's on the cusp of being too abstract. I'm really not sure. I found it, and now I'm not sure about it... It's interesting, yes, but at the same time, the shapes that make up the letters are too separate. However, at the same time, that's part of what makes it so cool as type. I really don't know. (it came from Threadless, but I found it on Form Fiftyfive)