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Type week VII, part 1
United Airlines (done by Mcann-Erickson in London) I got to these ads from the photographer, but the honest truth is that the photos are blah and really nothing special. The magic is in the body copy. Each of the ads in the campaign (and there are about seven or eight of them) is in the shape of a building from one city or another (or just sort of a non-descript building, which is okay as well, I guess). But I still think they're totally cool (minus the photography, which honestly, is stupid).
United Airlines (done by Mcann-Erickson in London) I got to these ads from the photographer, but the honest truth is that the photos are blah and really nothing special. The magic is in the body copy. Each of the ads in the campaign (and there are about seven or eight of them) is in the shape of a building from one city or another (or just sort of a non-descript building, which is okay as well, I guess). But I still think they're totally cool (minus the photography, which honestly, is stupid).
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