More interesting characters I like this because of its commentary on the English language. While I realize there are no diacritics in the language, even set as it has been here, you can still understand exactly what's being said. It's almost as though the accents and whatnot are completely ignored (except for the eszett, which kind of throws you off, since we have nothing like it in English...)
Ford logo This was created by Paul Rand in 1966, and the gives a completely different feel to the brand than what they decided upon and use now. It's similar, yes, but there's something about it that communicates a different feeling. In a way, less grungy, and also in a way, less tough.
louder This is the identity done by Kokoro & Moi, a design agency in Helsinki. I like how it was designed in a simple font, and instead, the idea is communicated through the increasing weight of the font. The weight alone is enough to express the idea behind the logo.
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